social media is...
where your brand personality really comes alive!
Social media let's you communicate directly with your audience and share;
what you have been doing
your successes and your frustrations
the stories of when things haven't gone to plan
when things went better than you could have imagined
you can inform, acknowledge, support, laugh and empathise with your online community.
This essential dialogue is how you will find and grow your tribe i.e. the good people who resonate with your mission, your actions, your ideas.
Then those good people, your tribe, will become your biggest cheerleaders, sharing what you do through their own social media and beyond.
research from digital boost
shows that an astounding 91% of social media followers will go from an organisation's social media accounts to their main website.
So if you are looking to lift your profile and engage more with the wider community then social media is the way to go.
