Together we will explore the personality of your team and organisation, this is much easier than it sounds and is a fun process.
I will then translate this information into visual design using the psychology of colour, words and images.
You will then have several options to choose from with supporting commentary so you can make an informed decision about which which combination most aptly represents your good work.
Why does a non-profit need a "brand" ?
The value of branding your work isn't just about having trending colours, arty logo and stunning images, although those things are a part of the equation.
The value of consciously and strategically crafting your brand lies in the meaning we attach to those colours, images and logo that represent you in the chaos of cyberspace.
We want to evoke emotion each time people recognise your brand, feelings of trust, warmth, fun, reliability for example. Clearly this will take time and consistency to achieve so the sooner we begin, the sooner we will accomplish this.